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Chocolate Rain

What started out as a Youtube hit, has hit the big time. The foresight of the singer/composer is pretty nifty too. Right in the description on the original Youtube page it says:

“Heads up to remixers: I’m not sure how the long term commercial rights to the song will develop, but all commercial rights are generally reserved.”

To market Dr. Pepper’s Diet Cherry Chocolate flavor, they launched a viral campaign featuring the already young baritone YouTube sensation, Tay Zonday, 25 in a remake of the song that made him famous, “Chocolate Rain.” The parody used in the ads is called “Cherry Chocolate Rain” and guest stars rapper, Mista Johnson.

The original Chocolate Rain video was sung and produced by the Ph. D. Candidate, whose real name is actually Adam Nyerere Bahner, and hit YouTube on April 22, 2007. Since then, it’s had over 11 million views. View numbers will probably hit another spike thanks to the new Dr. Pepper ad.

Here is the original

Here is the Dr. Pepper viral ad:Need proof that viral ads work, this was posted on November 28, 2007 and as of December 1st, has 807,348 views

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